Will You Use Geofencing Technology For Your Business?

Everyone can choose geofencing marketing for their business. If you want geofencing marketing works for your business, you must know why geofencing is your best choice. If you don’t know what geofencing is, you can read this article. Geofencing is the use of Global Positioning System (GPS) satellite networks or local radio frequency identifiers (such as Wi-Fi nodes or Bluetooth beacons) to create virtual boundaries around the location. Geofence is then paired with hardware or software applications that respond to boundaries in certain ways as determined by program parameters.

Geofence-based hardware and software solutions have been around for decades, the initial system was very limited especially for those who wanted to invest in expensive hardware that was expensive for certain use cases. One of the earliest commercial uses of geofencing was in the livestock industry where a handful of livestock in the herd would be equipped with a GPS unit and if the herd moved beyond the geofence set by the farmer then the farmer would receive a caution. A similar system was deployed to maintain and monitor the company’s vehicle fleet where if the company vehicle left the zone was assigned to the manager at the company to be notified.

One of the most frustrating things is to remember that you need to do something when you are not in the right place to do it. If the dry cleaner on the way home from work then it is useful to have the process of leaving work triggering a reminder to get dry cleaning. If you need files from a particular computer at work then it will be useful to trigger a reminder when you arrive at work the next day. Do you keep forgetting to buy the adapter in a hardware store? that you won’t leave without. You can make money with the help of geofencing because you have a choice to use geofencing advertising or geofencing marketing at Propellant Media Atlanta.

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